Venus 11

How can we encourage women to purchase a kayak that is built for them?

It's a little-known fact that unisex kayaks are actually designed for male bodies. As a result, women may feel that they are not as capable out on the water –  when in reality, their kayak is actually working against them.

Our goal was to bring attention to the Venus 11, a light-weight kayak designed with a low center of gravity. It is easy to carry, less likely to capsize, and built with ample storage for day trips, so that women can adventure confidently.

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REI Promotion

CW: Kt McVeigh

AD: Stephen Pisano