Venus 11

How can we encourage women to purchase a kayak that is built for them?

It's a little-known fact that unisex kayaks are actually designed for male bodies. As a result, women may feel that they are not as capable out on the water –  when in reality, their kayak is actually working against them.

Our goal was to bring attention to the Venus 11, a light-weight kayak designed with a low center of gravity. It is easy to carry, less likely to capsize, and built with ample storage for day trips, so that women can adventure confidently.


Out of Home

REI Promotion

CW: Kt McVeigh

AD: Stephen Pisano