Howdy!

I grew up writing stories, poems and songs. But when my high school guidance counselor suggested I channel this energy into a career in copywriting, neither of us could have anticipated the fun, wacky, and incredibly rewarding ride it would be.

Here's a bird's-eye view of the last few years of my journey:

VTech

  • Worked with the internal team to create monthly content plans for VTech's marketing emails.

  • Wrote subject lines and body copy that inspired customers to click on those emails about landline phones and doorbells. I repeat, landlines and doorbells. 

  • Crafted technical descriptions for VTech's products which encouraged their purchase from stores across the world. 

Technical Copywriter, in-house

Beaverton, Oregon

VCU Brandcenter

  • Studied the art of copywriting and branding under industry veterans.

  • Spent countless late nights working with talented people who became some of my best friends.

  • Sustained two small chemical burns from trying to glue googly eyes to my chin.

Masters in

Copywriting + Branding

Richmond, Virginia

Humanaut

Copywriter

Chattanooga, Tennessee

Fitzco

  • Made giant statues of upside-down mustard bottles for French's.

  • Created the tone of voice and brand guidelines for Cholula hot sauce from scratch. 

  • Interviewed renowned leaders of the civil rights movement and managed to not hyperventilate.

Copywriter

Atlanta, Georgia

Scott's Cheap Flights

  • Craft, own, enforce and become one with SCF’S brand voice and guidelines.

  • Help to foster some stellar KPIs with a strategic and data-driven approach.

  • Brainstorm and create with a cool team of people who are as excited about travel as I am!

Copywriter

Atlanta, Georgia + the world

 

You can view my application prompts here and here.

I would love to join the team at Scott’s Cheap Flights and have the opportunity to bring the awe-inspiring joy of (affordable) travel to people all over the world.

Thank you so much for your consideration!

Kt McVeigh

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