How can we create awareness for IKEA's variety of storage solutions?
We decided to bring IKEA's extensive selection of storage solutions to the main stage, while highlighting the items you may want to keep hidden. This campaign calls forth the creepy collections and strange memorabilia that would be better off in the shadows.
Out of Home
Interactive Mobile Ad
A mobile game advertisement encourages players to store strange items on an IKEA shelf.
Mobile App Extension
We added a new feature to the IKEA Place app which allowed users to take pictures of their strange items and find the appropriate storage solutions using AR technology.
CW: Kt McVeigh
AD: Krista Stanley