French's just turned the world upside down with their new Creamy Mustard, the first innovation in mustard in over 100 years.
So we sent a giant, upside down version of our iconic original bottle to grab attention at Smorgasburg in Brooklyn and LA.
:oɔzʇᴉℲ ʇɐ ʍǝɹɔ ǝɥʇ ɥʇᴉʍ ǝpɐW
CD: Hannah Oates Williams
CW: Kt McVeigh
AD: Rita Albert
Production: Malachi Lee, David Berngartt