French's Creamy

French's just turned the world upside down with their new Creamy Mustard, the first innovation in mustard in over 100 years. 

So we sent a giant, upside down version of our iconic original bottle to grab attention at Smorgasburg in Brooklyn and LA.

 

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:oɔzʇᴉℲ ʇɐ ʍǝɹɔ ǝɥʇ ɥʇᴉʍ ǝpɐW

CD: Hannah Oates Williams

CW: Kt McVeigh

AD: Rita Albert

Production: Malachi Lee, David Berngartt