Chapstick has lost its edge to the fun and youthful branding of Lip Smackers.
Everyone loses their edge with dry, cracking lips.
But our tube of moisturized assurance fits right in your pocket.
Chapstick is confidence for your lips.
Redesigned packaging and a Confidence Kit for sprucing up on the go.
Every spring, a new flock of youths prepare for their seminal prom experience. Half the fun is getting ready! From the mall to the florist for corsages and boutonnieres, Chapstick is there to ensure they'll have moisturized lips and the confidence to match.
A sample of what Chapstick will post on sites like Buzzfeed, Refinery29, and GQ.
Click to read
An interactive digital experience allowing fans to make their mouth the star.
BriElle and I did a practice round, and I was the volunteer chin. I got two small chemical burns from gluing googly eyes to my face with rubber cement. Pro tip: eyelash glue.
Copywriter: Kt McVeigh
Art Director: BriElle Munizzi
Friends tortured: Danny Timbers, Summer Hall, Micah Davenport, Nick Garfield, Ginny Adamson, Hamza Ali